How to Find Real Value in Bet Builders (Using Stats That Actually Matter)

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Ben Beard

Co-founder of Tipman and a well-known tipster with over a decade of profitable tracked results. Featured on the Racing Post NAPs table, Ben brings proven expertise and sharp racing insight.

Published Date: July 7, 2025 8:06 PM

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How To Find Real Value in Bet Builders

Bet builders are one of the most popular ways to bet on football. They allow you to combine different markets from the same game into one custom bet. But most punters are using them wrong.

This guide explains how to find real value in bet builders, how bookmakers price them, and how to build smarter, sharper bets that give you a genuine edge.

What is a bet builder and how do they work?

A bet builder allows you to combine several different selections from the same match.

This could include goals, shots, cards, corners, tackles, passes, and other player or team markets.

Bookmakers will then offer you a price based on your chosen selections.

On the surface, this looks like a great tool to build creative bets. But behind the scenes, these prices are often poor value.

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Why are bet builders usually bad value?

When you build a bet manually using multiple legs, the bookmaker uses a pricing model that does not reflect the true correlation between outcomes.

Each leg you add increases the margin they apply, and the total odds are often much lower than they should be.

For example, if a team dominates possession, they are more likely to win the corner count and force more fouls. But the builder tool usually treats these as separate events.

This mispricing creates a chance for savvy bettors to find value if they understand how the game will play out.

How do you find value in a bet builder?

Value comes when the price offered is bigger than the true probability of the outcomes combined.

To find it, you need to focus on the following:

Look for correlated outcomes. Don’t just pick random stats. A fast-paced, high-stakes match is more likely to see shots, fouls, cards, and corners.
Check player form and tactical setups. A left winger cutting inside might lead to more right-side corners and fouls won on that wing.
Compare builder odds to singles and same-game multis elsewhere. Sometimes the builder price is clearly too big.
Be aware of trends like wet weather (which increases fouls and slips), referee data, or recent player suspensions that change team shape.

Real example of a value bet builder

Here’s one of our recent bet builder winners:

This was a high-intensity match where we backed 3 legs that were clearly linked and backed by stats.

The builder price was just over 3/1 but based on our stats, the true price should have been closer to 2/1 and we were offered a 25% boost to increase the value.

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What is a bad builder example?

Let’s take a common mistake. Someone builds:

Over 2.5 goals
A random player to be carded
8 or more corners
Both teams to score
A goalscorer
A win market

The builder might show 30/1 but almost every leg is unconnected. You are relying on six different events to all land independently, and the margin is stacked against you.

This is how the bookies make money. You are paying for the illusion of control and creativity.

Tips for building smarter bet builders

2 to 4 legs is the sweet spot
Focus on how one event influences another
Use data to support your selections
Avoid games with low motivation or unpredictable line-ups
Don’t get greedy chasing big prices unless you’ve backed it with proper reasoning

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Why Tipman’s Bet Builders win more

We post regular bet builder tips inside our Premium service. Each one is built using proper analysis, stats, and logic.

We look at form, shape, press intensity, expected goals and assist data, and tailor builders based on the match tempo.
If the price isn’t right, we don’t post it.

That’s why our Premium record is consistent and profitable.

We aren’t guessing. We’re applying value betting principles to bet builders, every day.

Next Steps

If you want to start building your own smart builders, use this guide as a reference.

Focus on stats, correlation, and pricing — not vibes.

And if you want a head start, join Tipman Premium and get today’s builder tip sent straight to you.

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Frequently Asked Questions

What is a bet builder?
A bet builder allows you to combine multiple selections from the same football match into one custom bet. You can include markets like goals, cards, corners, shots and more.
Learn how to build smarter ones here

Are bet builders good value?
Most of the time, no. Bookmakers apply extra margin and often ignore the correlation between selections. But with proper analysis, they can offer value in the right spots.
Read our full value betting tips that work

How do you find value in a bet builder?
Look for stat-based links between markets, factor in tactics and player roles, and use tools like FBref or WhoScored. If the price looks bigger than it should be, it might be value.
See our guide to spotting value in football betting

How many legs should a bet builder have?
Stick to 2 to 4 legs maximum. The more legs you add, the more the bookmaker margin increases.
See real examples inside Tipman Premium

Can you use value betting on other sports?
Yes. Value betting applies to any sport where the odds don’t match the real probability. We also cover value betting in horse racing

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