Why Gamblers Lose & How The Pros Profit

In this article we are going to cover a few important pieces of information, touch on why most people lose money sports betting, what people who make profits do differently and the systems and staking strategies that must be used to give you the best possible chance to get a positive ROI when sports betting.

Like most people I was sucked into the sports betting world due to a love for football and then horse racing. With the amount of sport available everyday to watch it’s easy for people to get sucked in and with sports everyone has an opinion and thinks they know best, which in turn is one of the reasons why most punters lose. After doing relatively well personally it got to the point where all my friends would ask, “what’s your bet this weekend?” Next thing we have a whatsapp group sharing bets to friends. As things continued friends would tell their friends and so forth and before I knew it there were 50 members in a whatsapp group asking for tips. This all led to the brand we have today TipMan Tips.

Firstly, I want to discuss why most people tend to lose to the bookies. Many individuals get involved in betting primarily for the thrill of watching a game or race, and placing a bet often enhances the excitement and enjoyment of the experience. However, in any business or investment context, this mindset can be problematic when the goal is to make consistent profits.

Imagine running a business where the primary motivation is entertainment, ignoring the critical elements of profit and loss, and lacking proper structures and strategies. This approach is fundamentally flawed. Successful bettors understand that losing is an inevitable part of the process, they must be prepared for it. In fact, the most successful gamblers can lose the majority of their bets yet still achieve a positive return on investment (ROI) because they manage their risk effectively and adopt disciplined strategies.

Next, we’ll explore some key factors that influence betting profitability and how understanding these elements can help prevent common pitfalls for aspiring bettors.

Bankroll Management

Bankroll management is a crucial foundation for successful betting. You must be prepared to lose your entire bankroll, and it should be an amount you can comfortably afford to lose. If you’re only willing to risk 50%, you’re already emotionally invested, which can cloud your judgment and jeopardise your bankroll management.

A straightforward staking plan is to divide your total monthly bankroll into 100 units, points, or percentages. From there, you should only risk about 1% of your bankroll on each bet. This approach helps you withstand losing streaks and ensures your bankroll can sustain the inevitable ups and downs.

While there are various variables and strategies that experienced bettors use, some of which I also employ adopting a simple, level stake plan is ideal for beginners. For example:

£100 bankroll = £1 per point
£500 bankroll = £5 per point
£750 bankroll = £7.50 per point
£993 bankroll = £9.93 per point

This method encourages discipline and helps protect your bankroll over the long term.

 

Controlling Emotions

Emotions must play no part if you want to be truly successful. You need to remain completely ice-cold and detached from the outcome. If you ever feel your emotions starting to take over, whether you’re elated after a big win or feeling low during a losing streak, it’s crucial to take a break and reassess the situation.

I’ve seen people become overexcited after a significant win, feeling invincible, and then chase that high with reckless bets. Conversely, some become demoralized during a losing run, which can lead to poor decision making. Both extremes are dangerous and can cloud judgment.

Winning big can make people feel untouchable, tempting them to repeat the same risky behaviour repeatedly. This often results in a bad run, and before they know it, they’re chasing losses with money they can’t afford to lose, risking serious financial trouble.

Tracking Results

Tracking your bets is absolutely essential. With the vast array of bet types available today, it can be easy to get caught up in the excitement. However, proper tracking is the first step toward identifying profitable strategies and the bet types that suit you best.

For example, I didn’t record my horse racing bets for almost a year, which led to inconsistent results. Fast forward 12 months, and I had documented over 1,200 races, including details like race types, tracks, distances, ground conditions, and more. Analysing this data, I discovered that I had a poor record at certain tracks, constantly losing money, while I achieved a strong ROI at others. This insight allowed me to focus my efforts on the tracks where I was most profitable, saving time and reducing losses at the tracks where I struggled.

This approach applies to every sport, whether it’s football, tennis, or other betting markets. Record your bets consistently, analyse your results, and use that information to refine your strategies. Start tracking today and unlock your potential for sustained profitability.

Managing Expectations

Understanding that you won’t always win is a mindset I find myself constantly emphasising. The number of members who sign up expecting instant success is staggering. Unfortunately, the industry is often plagued by short-sightedness, which contributes to its negative reputation. Many people pop up offering tips without truly understanding what they’re doing, or they fall for fake promises and scams that don’t deliver on their advertisements.

It’s crucial to realise that betting should be viewed in the long-term. One week or even one month is not enough to judge your success. I personally track my profits year by year, which helps me stay focused on the bigger picture. You must be prepared for bad runs and tough spells that can feel never-ending. However, if your bankroll management, staking strategy, and systems are sound, based on your historical tracking, you give yourself the best chance to be profitable in the long run.

Most people don’t succeed because they either neglect to track their bets properly or chase unrealistic big wins. Even a modest daily profit of £20, averaged over a year, can amount to a very respectable return. Patience, discipline, and proper record-keeping are key to achieving consistent success.

Finding Value

Finding value is absolutely crucial in betting. Most of the bookmaker prices are not accurate reflections of the true probability of an outcome, and that’s how they make their profit. For example, a 1/1 bet (even money) might actually be closer to 6/4 in the real probability price, giving the bookmaker the edge every time. However, if you take the time to identify these discrepancies, there is plenty of value to be found.

We’ve covered this concept in more detail in our articles on value betting in horse racing & how to spot value in football betting

How to Spot Value Bets in Horse Racing

How to Find Value in Football Betting – Real Tips from a Professional Tipster

For instance, we recently found a football bet where both teams averaged 10.7 corners per game, and their matches had hit over 8.5 corners in 70% of cases. The probability odds were around 1.7 (decimal) based on the data, but the market had priced the bet at 2.0 (evens or 1/1). Statistically, this gave us an edge.

If you can consistently identify these types of value bets, you’re greatly increasing your chances of profit, and trust me, there are hundreds of such opportunities every day. The key is patience, research, and understanding how to spot the value prices.

Summary

The points outlined above cover some fundamental reasons why people often struggle with sports betting, such as not finding value, failing to track bets and identify issues, betting with emotions, and not staking properly.

By following these principles, you give yourself the best chance to profit from sports betting. Interestingly, some of the most successful bettors are those with little interest in the sport itself, as they avoid emotional betting and focus solely on strategy. Remember, betting should be a calculated, strategic activity, you must be prepared for losses, even if you’re a skilled tipster. Most successful bettors lose the majority of their bets; the key is consistency and proper tracking of your bet types.

At Tipman, our goal is always to provide our members with knowledge and insights, without sounding condescending. Our systems are proven and effective, regardless of whether someone has been with us for three days, two weeks, or a full month. Year after year, our results continue to demonstrate the value of our approach.

We hope this information has been helpful. If you have any questions, you always know where to find us.

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